Client Showcase
Eat Out Woolworths Restaurant Awards
From 2022 to 2026, Shing was the proud PR partner of the prestigious Eat Out Woolworths Restaurant Awards. Each year, we delivered standout results — securing high-impact media coverage across Gauteng and Cape Town, and placing the story in top-tier outlets such as the Sunday Times, 947 with Anele Mdoda, Netwerk24, Kfm 94.5, e.tv, SABC3’s Expresso Show, Daily Maverick, and more.
Our work also extended across social media and influencer campaigns, amplifying reach and conversation in digital spaces. The result? Exceptional AVE returns, strong brand positioning, and a heightened national profile for the awards.
Kamini Pather – All Dahl’d Up
In 2025, Shing proudly led the national PR campaign for All Dahl’d Up, the debut cookbook by celebrated media personality Kamini Pather, published by Penguin Books.
We crafted and executed a high-energy press tour across Johannesburg and Cape Town, securing standout coverage with top platforms including Talk Radio 702, Power FM, Kfm 94.5, SABC3’s Expresso Show, News24, and more.
The campaign successfully positioned Kamini as a bold new voice in South African food writing, blending vibrant storytelling with powerful cultural resonance.
TASTE Magazine
Over several years, Shing proudly managed PR for TASTE Magazine, elevating its profile as one of South Africa’s most trusted voices in food, lifestyle, and culinary innovation.
Through strategic media placements and consistent storytelling, we kept TASTE top of mind for both consumers and media — reinforcing its position at the forefront of the local food scene.
Starbucks Coffee South Africa
Shing was proud to partner with Starbucks Coffee South Africa on a strategic PR campaign designed to grow brand love, drive meaningful engagement, and expand visibility in a competitive local market.
Through targeted media outreach and storytelling, we helped reinforce Starbucks’ relevance with South African audiences — blending global brand prestige with local connection.
Mmule Setati - Feed My Tribe
Cookbook author, TV Personality on Ready Steady Cook on SABC 3 and self-taught foodie has built a loyal following on Instagram and TikTok under the brand Feed My Tribe — a warm, honest online space for soulful, family-friendly South African cooking.
Mmule’s story is both contemporary and deeply rooted in tradition. A proud daughter of Soweto, she first discovered her love of food in her grandmother’s kitchen at age 11. Her debut cookbook, Feed My Tribe, launched in 2023 and celebrates modern recipes and methods of cooking, modern takes on traditional South African meals, inspired by family, travel, and working-mom life.
