Welcome to Shing
Shing is a specialist food and restaurant PR agency shaping the narrative of South African dining.
What We Do
With four consecutive years leading communications for the Eat Out Awards, Shing operates at the heart of the country’s most influential culinary platform. Our work has positioned the Awards not simply as an event, but as a barometer of excellence, innovation and industry direction.
Beyond industry milestones, we have executed national PR campaigns for multiple high-profile Chefs, Eateries, South African cookbooks and more, securing widespread coverage across print, digital, radio and primetime broadcast platforms.
In 2026, our focus is singular: food.
We partner with ambitious chefs, restaurant groups, authors and hospitality brands to build authority, cultural relevance and long-term brand value. From award campaigns and book launches to restaurant openings and reputation strategy, we understand kitchens, media and the commercial realities that connect the two.
Shing does not simply generate coverage. We build the narratives that define South African food.
Our Work
Eat Out Woolworths Restaurant Awards
From 2022 to 2026, Shing was the proud PR partner of the prestigious Eat Out Woolworths Restaurant Awards. Each year, we delivered standout results — securing high-impact media coverage across Gauteng and Cape Town, and placing the story in top-tier outlets such as the Sunday Times, 947 with Anele Mdoda, Netwerk24, Kfm 94.5, e.tv, SABC3’s Expresso Show, Daily Maverick, and more.
Our work also extended across social media and influencer campaigns, amplifying reach and conversation in digital spaces. The result? Exceptional AVE returns, strong brand positioning, and a heightened national profile for the awards.
Kamini Pather – All Dahl’d Up
In 2025, Shing proudly led the national PR campaign for All Dahl’d Up, the debut cookbook by celebrated media personality Kamini Pather, published by Penguin Books.
We crafted and executed a high-energy press tour across Johannesburg and Cape Town, securing standout coverage with top platforms including Talk Radio 702, Power FM, Kfm 94.5, SABC3’s Expresso Show, News24, and more.
The campaign successfully positioned Kamini as a bold new voice in South African food writing, blending vibrant storytelling with powerful cultural resonance.
Mmule Setati - Feed My Tribe
Cookbook author, TV Personality on Ready Steady Cook on SABC 3 and self-taught foodie with has built a loyal following on Instagram and TikTok under the brand Feed My Tribe—a warm, honest online space for soulful, family-friendly South African cooking.
Mmule’s story is both contemporary and deeply rooted in tradition. A proud daughter of Soweto, she first discovered her love of food in her grandmother’s kitchen at age 11. Her debut cookbook, Feed My Tribe, launched in 2023 and celebrates modern recipes and methods of cooking, modern takes on traditional South African meals, inspired by family, travel, and working-mom life.
What our Clients Say
“Shing played a key PR role in delivering a successful media night for Heart FM’s Johannesburg showcase. The event introduced the station’s new line-up and was a seamless, high-impact evening with great media turnout and engagement. We’d gladly recommend Ian and his team for their professionalism and media relationships.”
Julian Naidoo - Heart FM Brand Manager
“Shing played a crucial role in amplifying the new messaging for the 2025 Eat Out Woolworths Restaurant Awards, ensuring our refreshed approach reached the right audiences. On the day of the event itself, Ian and Mellissa were on site, expertly connecting winners with media and driving impactful coverage for both the awards and the restaurant industry. They were a true comms partner from beginning to end, providing invaluable support every step of the way.”
Brent Smith - Head of Brand Communication at New Media
The team at Shing were a pleasure to work with and very effective. They serviced Kaya 959 with the station’s rebrand, the line-up changes, the radio awards, the appointment of the new Managing Director, and dozens of events and other press opportunities. They have their finger on the pulse of the media in Gauteng – I would recommend them in a heartbeat.
Amu Mathebula (MBA) – Kaya 959 Brand Manager